The Tini Room identity, web design, digital marketing, print design




Concept

Sophistication meets glamour in the heart of the city that never sleeps. Every detail pays homage to NYC's legendary jazz club scene while embracing modern-day elegance. 

The drink menu offers a contemporary spin on classic cocktails. It's not just about the food and drinks; it's about the ambiance, the vibe, and the authenticity reinterpreted for today's audience.


Programs used: Figma, Photoshop, InDesign, Illustrator, After Effects































Obstacle + Solution

Many jazz bars lack a memorable and consistent design language, leading to a disjointed look to their branding systems. 

The Tini Room showcases modern-day glamour from the menu’s to the website and social media. To maintain the feeling of authenticity in the system, I looked to cocktail menus and napkins from the golden era of Jazz in NYC.




   

















































Identity




































Print Touchpoints













Business Card Variants
Matchbook
Coaster

Beverage Napkin




























Menu Design









Front of Cocktail Menu
Back of Cocktail Menu
Back of Dessert Menu
Front of Dessert Menu























Digital Touchpoints











Instagram Post
Promotional Instagram Reel
Promotional Instagram Reel
Instagram Stories































 
Desktop Website Prototype


Landing Page Design                                      











Cocktail and Sweets Page Design                          











Event Page Design                          












Reservation Page Design                           




























Click full screen to interact with Desktop Prototype.