Concept
Ora is a sparkling CBD cocktail that offers a refreshing and fun alternative to traditional alcoholic drinks.
Our mission is to craft a zero-proof mood-boosting experience that embodies freshness, vitality, and enjoyment, empowering individuals to elevate their moments with a drink that's as vibrant as they are!
Programs used: Photoshop, Illustrator, InDesign
Obstacle + Solution
The design problem lies in crafting a brand identity and packaging that communicates the product's unique value proposition amidst a sea of competition.
The can stands out by strategically incorporating negative space and a playful, vibrant two-tone aesthetic, reinforcing the brand's identity and captivating consumers with its charm and uniqueness.
Can Design Flats
6-Pack Design
Mobile Landing Page
Desktop Landing Page
Click full screen to interact with Desktop Prototype.
Click full screen to interact with Mobile Prototype.