Ora is a sparkling CBD cocktail that offers a refreshing and fun alternative to traditional alcoholic drinks.
Our mission is to craft a zero-proof mood-boosting experience that embodies freshness, vitality, and enjoyment, empowering individuals to elevate their moments with a drink that's as vibrant as they are!
Challenge
The beverage market is saturated with visually captivating products vying for consumer attention.
The design problem lies in crafting a brand identity and packaging that communicates the product's unique value proposition amidst a sea of competition.
Solution
The can stands out by strategically incorporating negative space and a playful, vibrant two-tone aesthetic, reinforcing the brand's identity and captivating consumers with its charm and uniqueness.
Click to view my desktop prototype.
Click to view my mobile prototype.