Millennium Wrapping is a wrapping paper brand influenced by modular design and the space-age movement during the 1970s.
The logo for Millenium is a modular lettermark logo constructed as a nod to the rebirth of modular design.
Committed to sustainability, the brand utilizes recyclable materials and minimizes waste in its production processes.
Challenge
The wrapping paper industry lacks options that effectively combines concept with visually-appealing design.
With sustainability often being overlooked, many products end up contributing to environmental waste.
Solution
A design-forward wrapping paper showcasing patterns with a focus on aesthetics and sustainable materials.
The logo was created using modular design principles, emphasizing structure and the ability of the letterforms to be rearranged systematically.
I used this method to make the patterns, turning to space-age designs within many forms like furniture design and wallpaper patterns for inspiration while still maintaining visual variety.